Google’s Personalization of Search
Google has pushed the Personalisation of Search functionality a little further now.
It used to be that when you are logged in to your google account (e.g. gmail), Google would be passively tuning your search results to what it thinks would be more relevant to you.
Now you can have a more active role in what you wish to see. You can now promote a search result, or even remove it completely. And you can add comments and notes too, with the option of making the comment public. These are available as 3 new icons visible against each search result line.
Users are now able to tailor their search results to a high degree. You can also see how other users tailor their results, with their google accounts also available there.
It will be interesting to see if these new additions will have an impact on SEO efforts vis-a-vis SERP positions in the non-personalized environment. That is, when a user searches via Google, but isn’t logged into a Google Account.
