Thanks for the insightful piece. Am a digital marketeer, and i say ad placement reports only tells you what are the sites you got in after you advertise, advertisers need to take preventive measures to not even let their ads get in undesirable sites in the first place. Best way is to avoid networks i would say, because its a blind buy. Some sites might disguise their site a a legit site e.g. pornsite might have keyword news and you might just get in there. My two cents worth.

Agreed with what you’ve shared about Google’s content work and the how to.

However I beg to differ that SingTel inSing is using Google content network to promote the portal in this case. Neither there is any connection to Google for having ads streamed on porn sites.

Allow me to further elaborate my point.

Firstly, we need to understand that Google will not allow their ads to appear on pornography sites or sites with racist or other non-family friendly content.

You have AdSense on your blog and I supposed you knew the process of signing up Google’s ad network.

All potential AdSense publishers need to apply to Google and their sites will be screened by Google to see if it meets the Big G’s criteria.

Obviously this is to filter out those non-family friendly sites from streaming Google’s ads like I mentioned earlier.

After joining Google’s ad network the publisher has to continue to comply to Google’s guidelines at all time.

One will be disqualified if Google found out the content is offensive and against the policies.

Last but not least, I’m not here to defend Google nor I’m one of their fans. Just feel like there is a need to clarify some misleading info you have mentioned in your post.

Hope this is clear to you and your fellow readers that the ads wasn’t provided by Google but another ad network which is Admax if I’m not mistaken but how Admax screens their publishers is not something I like to comment here.

My final word, inSing should not be blamed here but Admax is as they are managing the campaign for their client.

This is the same as if Click Media has mismanaged your clients’ campaign.

Wish your success online.