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	<title>Paul Prefers:</title>
	<link>http://paulprefers.com</link>
	<description>Online Marketing and Beyond</description>
	<lastBuildDate>Fri, 21 Aug 2009 08:03:24 +0000</lastBuildDate>
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		<title>Content Networks - Manage Where Your Ads Show</title>
		<description>In a latest sensationalism of online marketing news, InSing, a new food and recreation portal for Singapore by SingTel, has been reported to have placed ads on a porn site.

But is it really their fault?

Are they really in control of all their ads? Let's put aside the fact that the ...</description>
		<link>http://paulprefers.com/ppc/content-networks-manage-where-your-ads-show.html</link>
			</item>
	<item>
		<title>Google Search with Show Options</title>
		<description>Google has made search interesting again for users. 

In trying to show a richer set of results based on the new and different ways people create and share content, Google has had to find another way to present this rapid increase.

The SERP still shows search results based on regular (ok, these ...</description>
		<link>http://paulprefers.com/seo/google-search-with-show-options.html</link>
			</item>
	<item>
		<title>Dynamic Keyword Insertion The Right Way</title>
		<description>Dynamic Keyword Insertion is supposed to be a way to help your Pay-Per-Click (PPC) ads convert better. This is a feature provided by Google Adwords, Yahoo Search Marketing and Microsoft AdCenter. But why is it that we, when searching, often see our search phrases attached to ads that appear to ...</description>
		<link>http://paulprefers.com/ppc/dynamic-keyword-insertion-the-right-way.html</link>
			</item>
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		<title>SEO Tips for the Small Business Owner&#8217;s Website</title>
		<description>Sensible SEO tips that any business owner can implement on their websites quickly. Search Engine Optimization is not a mysterious science. You (and your web designer) can start having your SEO-friendly website through these little insights.

These are really fundamental stuff that you shouldn't be paying a SEO consultant to tell ...</description>
		<link>http://paulprefers.com/seo/seo-tips-for-the-small-business-owners-website.html</link>
			</item>
	<item>
		<title>Internet Info Profits Workshop</title>
		<description>If you had always wondered how to create your own Online Products, then this is the course that you shouldn't miss. Having your own range of Internet Information products and titles is one of the key ways to secure your passive income.

Virpi Tervonen is a prolific publisher of many online ...</description>
		<link>http://paulprefers.com/im/internet-info-profits-workshop.html</link>
			</item>
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		<title>The Case for Short and Tiny URLs</title>
		<description>Conducting surveys is one of the instruments in any marketer's arsenal. The Internet Marketer is no different. The methods and measurements are similar but the different mediums sometimes need a little getting used to.

Don't get me wrong - I love online survey services like SurveyMonkey.

But marketers trying out such online ...</description>
		<link>http://paulprefers.com/url/the-case-for-short-and-tiny-urls.html</link>
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		<title>Amazon Associates Drops Paid Search Referrals</title>
		<description>Amazon is changing the way affiliates do business.

As of 1st May 2009, the affiliate program, Amazon Associates, will no longer pay referral fees for Paid Search sales. This means that if you have been driving PPC traffic to Amazon via product keywords on Google, Yahoo and MSN, you're out of ...</description>
		<link>http://paulprefers.com/amazon/amazon-associates-drops-paid-search-referrals.html</link>
			</item>
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		<title>Google&#8217;s Personalization of Search</title>
		<description>Google has pushed the Personalisation of Search functionality a little further now.

It used to be that when you are logged in to your google account (e.g. gmail), Google would be passively tuning your search results to what it thinks would be more relevant to you.

Now you can have a more ...</description>
		<link>http://paulprefers.com/seo/googles-personalization-of-search.html</link>
			</item>
	<item>
		<title>About Social Networking</title>
		<description>What is Social Networking all about? And how do you tap into this potential Internet Marketing medium?

Check out this fab video by CommonCraft.com



Bottom line: As an Internet Marketer, this can be one of the ways that you develop a niche/product that you have an interest in, and have a natural ...</description>
		<link>http://paulprefers.com/wip/about-social-networking.html</link>
			</item>
	<item>
		<title>About RSS</title>
		<description>Don't know what RSS (Really Simple Syndication) is? Or why you need it?

Check out this quick video by CommonCraft.



Bottom line: This is a great personal time-saver during your Internet Marketing journey. You will have to read up on what the gurus out there are doing, or new tips and tricks ...</description>
		<link>http://paulprefers.com/wip/about-rss.html</link>
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